Please make sure you cross check the following steps before making your referral program live (for your end users).
Configure Reward Rules
Ensure that you’ve configured the reward rules for both the Referrer (your existing customer) and the Friend (new prospect your existing customer is helping you acquire).
You will find this under: Referrals > Configure >> Rules
Decide the way/medium (Stripe/Gift Cards/Other) you would like to reward your Referrers & Friends
Make sure to configure the same.
It’s mandatory to configure this step to enable rewards for your users in real-time.
Mediums for Rewards
In case of Stripe – Simply authorize your stripe account
In case of Gift Cards – Upload the coupons/gift cards
If you wish to reward by any other means, feel free to use our webhooks
Install Referral Widget
You will find a short code snippet in this section.
Make sure your developers install the widget code properly – embedding this piece of code in the right place.
Customize your referral widget appearance.
This is what your customers see when they click on “Refer friends” button on your dashboard
Make sure you have a good title and description that explains what’s in it for your customers to join the referral program.
Title: “Refer and Earn”
Description: “Refer your friends to AppVirality and earn a $50 Amazon gift card for every friend who opts for a paid account.”
Whenever a happy customers is found (via NPS/CSAT), GrowthScore automates the outreach and invites/reminds customers about your referral program.
That’s like finding customers who are most likely to invite their friends, and reminding them at the right point in time about your referral program.
Make sure you’ve the best email copy here to maximize the conversion.
These email notifications would go to your Referrers/Friends as and when they are eligible for rewards. You can use replacement tokens to:
- address customers with their names,
- include reward value,
- show gift card code
The above steps are absolutely essential to ensure.
It is highly advised that you reach out to your Account Manager before going live with the campaigns – so as to ensure all steps are taken care of.
Happy GrowthScoring 😉